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Far East Holding Group: With a Brand Value of RMB 65.588 Billion, the Link between Heart and Heart is Creating the Brand Value

Source:资讯动态 Published: 2018-09-10 Hits:

On September 9, the 13th Asia Brand Ceremony jointly organized by Asiabrand, China-Asia Economic Development Association, Belt & Road General Chamber of Commerce, Ajunews Corporation, etc. was held in Hong Kong. Nearly one thousand people, including government leaders, entrepreneurs, experts, scholars and media representatives from home and abroad, attended the ceremony. Zhuang Taiwei, Chief Human Resources Officer of Far East Holding Group and Executive Headmaster of Far East University, and Zhang Yunfei, Investor and Director Assistant of Brand Culture Center, participated in the event.

  The list of Top 500 Asian Brands was released in the ceremony. Far East Holding Group ranked the 142nd place on the list for eight consecutive times with a brand value of RMB 65.588 billion, and a brand value increase of 43.2% from last year. In addition, Far East Holding Group also has been awarded as the honorary title of “Top 10 Influential Brands in Asia” and “Asia Famous Brand Award”, which has become a model to highlight the influence of national and even Asian brands.

  Lee Soo-Sung, Former Prime Minister of South Korea; Phongthep Thepkanjana, Former Deputy Prime Minister of Thailand; Peter LAM Kin-Ngok, Member of the Standing Committee of the CPPCC National Committee and Chairman of Belt & Road General Chamber of Commerce Council; Li Xiaolin, Co-Chair of Asia Brand Ceremony Organizing Committee; Shri Sunil Vaish, President of Indian Industries Association; Zhang Bin, President of China Cultural Industry Association; Zheng Xiangling, President of Belt & Road General Chamber of Commerce Council and CP Pharmaceutical Group; Quan Shunji, Executive President of China-Asia Economic Development Association; Yang Tianhua, President of Asean-China Chamber of Commerce and Industry; Wang Jiangong, Founder and CEO of Asia Brand Group; Zhou Jun, Dean of Asia Brand Institute; and Jiang Kun, a well-known master of crosstalk (a Chinese comedy form) attended the ceremony.

  

  Scene of the Asia Brand Ceremony

  Lee Soo-Sung, Former Prime Minister of South Korea and Phongthep Thepkanjana, Former Deputy Prime Minister of Thailand made speeches on the ceremony. Lee Soo-Sung pointed out in his speech that Asian countries are closely linked, and China and South Korea share geographical affinity, so they need to deepen cooperation and jointly promote the brand building. Phongthep Thepkanjana believed that brand represents value and can create value. In the era of rapid development of science and technology and extremely fierce competition, it is necessary to create a powerful brand through continuous innovation. The Asia Brand Ceremony will raise the awareness of people on the listed brands and inspire more enterprises to attach importance to brand building.

  

  Lee Soo-Sung, Former Prime Minister of South Korea

  

  Phongthep Thepkanjana, Former Deputy Prime Minister of Thailand

  

  Peter LAM Kin-Ngok, Member of the Standing Committee of the CPPCC National Committee and Chairman of Belt & Road General Chamber of Commerce Council (left) and Lee Soo-Sung, Former Prime Minister of South Korea

  

  Li Xiaolin, Co-Chair of Asia Brand Ceremony Organizing Committee

  

  Shri Sunil Vaish, President of Indian Industries Association

  

  Zhang Bin, President of China Cultural Industry Association

  

  Zheng Xiangling, President of Belt & Road General Chamber of Commerce Council and CP Pharmaceutical Group

  

  Quan Shunji, Executive President of China-Asia Economic Development Association

  

  Yang Tianhua, President of Asean-China Chamber of Commerce and Industry

  

  Wang Jiangong, Founder and CEO of Asia Brand Group

  

  Zhou Jun, Dean of Asia Brand Institute

  

  Jiang Kun, a well-known master of crosstalk

  

  Zhuang Taiwei (second from left) represents Far East Holding Group to accept the prize

  

  Zhuang Taiwei is interviewed by Tencent News

  On the “Belt and Road” International Brand Forum, Zhuang Taiwei; Tan Hong, President of Chongqing Shengteng Investment Group;Wu Zuliang, Chairman of Hongya Real Estate Development Group; Guo Shaoxing, CEO of Taihe Group;Huang Jiangtao, Vice President of Xiuti Group Co., Ltd.;Chen Fei, Executive Vice President of Fujian Eversun Holding Group;Lu Liming, Chairman and CEO of Huatie Media Group Co., Ltd.;and Peng Hongyi, Chairman of Jiangsu Yilikang Investment and Development Co., Ltd., conducted exchange and discussion on the theme of “Belt and Road” strategy and “Going Global” of enterprise brands.

  

  “Belt and Road” International Brand Forum

  

  Zhuang Taiwei is making a statement on the forum

  

  Tan Hong, President of Chongqing Shengteng Investment Group

  

  Wu Zuliang, Chairman of Hongya Real Estate Development Group

  

  Guo Shaoxing, CEO of Taihe Group

  

  Huang Jiangtao, Vice President of Xiuti Group Co., Ltd.

  

  Chen Fei, Executive Vice President of Eversun Holding Group

  

  Lu Liming, Chairman and CEO of Huatie Media Group Co., Ltd.

  

  Peng Hongyi, Chairman of Jiangsu Yilikang Investment and Development Co., Ltd.

  Zhuang Taiwei said that brands come from trust, and trust is from the connection between people’s hearts. “Taking customers as the core” is the concept that Far East Holdings Group has been adhering to since its establishment, and also the power of the enterprise to promote the brand and create brand value. Since “Belt and Road” Initiative was proposed, Far East Holdings Group has actively responded and spread its brand to many countries and regions along the route by providing high-quality products and services to all countries in the world, specifically including the wind power project in the Asia-Pacific region, Nam Phay hydropower station of Laos, wind energy project in Indonesia, Manila photovoltaic power station in Philippines, new energy project in Equatorial Guinea, water plant project in Bangladesh, solar and nuclear power station project in Pakistan, Panama project, Cachi hydropower station in Costa Rica, Karot hydropower project in Pakistan, etc. It is worth mentioning in particular that Karot hydropower project in Pakistan is the first large-scale investment and construction project of “Belt and Road” Initiative and China–Pakistan Economic Corridor and the first project funded by Silk Road Fund, and is also the largest green space hydropower project constructed by Chinese enterprises abroad so far. Far East Holding Group is honored to be able to build a world-class brand by the virtue of “Belt and Road” Initiative, and participate in building “a Community with Shared Future for Mankind” by taking part in the construction of “Belt and Road” and keeping the same pace with the country.

  It is understood that the evaluation system of Top 500 Asian Brands in 2018 is a patent technology with proprietary intellectual property rights developed by Asiabrand through more than 10 years of brand research. The “Asiabrand brand evaluation method” is formed by adding the “market option method” on the basis of brand valuation - multi-cycle excess earnings method (GB/T 29188-2012). In addition, the brand cloud evaluation of big data application technology of Asiabrand is also used to add more factors such as brand development potential and possible future brand input variables into the scope of consideration, so as to accurately calculate the brand value of enterprises, and calculate enterprise brand value and market competitiveness more objectively and scientifically, which can better reflect the future brand value-added trend of enterprises, and also make the evaluation results more credible and influential.

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